Don’t We All Want Outstanding Designs that Stand Out?
Yes! And it is achievable. Just look at the awesome poster designs on this site. Some are over the top fabulous! And the range of creativity is inspiring.
As wonderful as this design work is, and as much as you might want to have it as part of your advertising campaign, you must ask yourself “Does it represent my brand?”
There is a design aesthetic that works well for every product, service and event, and your design should represent you and your message.
But that does not mean that you shouldn’t push the envelope design-wise. Go with something different and something that might not make you feel comfortable. Just be sure that your audience/market knows who is behind the design (your company), and what your message is.
Do you think design, no matter how great, needs to be appropriate to the product, service or event? I would love to hear what you think. Post your comments below.