If you sell products online, or sell from a store front, you must be proactive, get your message out, advertise, offer incentives for your products or services, be visible. You can’t just wait for the orders to come through your commuter, or customers to walk in the door.

Luckily there are tools and processes you can use to increase your online visibility.

Email marketing – very effective and affordable. 

• Send emails to your contact list regularly with product updates and valuable/interesting information.
• Link back to your website.
• Offer coupons and other incentives.
• Learn about Constant Contact email marketing.

Write blogs – the best way to keep your website updated with fresh content, and this is what search engine look for!

• Write about new products and/or features. Add photos.
• Share information that is important to your readers.

Use social media.

• Facebook, Twitter, LinkedIn and everything else.
• Link back to your website.

Always think about bringing value to your customers: through your blog posts and emails, and with the product and services you offer.

Selling online is seldom just sitting back and collecting revenue. You must keep your website updated, maintained and loaded with fresh content. And take advantage of opportunites to market your business the old-fashion way: with shows, advertisements, word of mouth.

Make your company visible … give it vitality … and bring value to your customers.