When creating marketing material, your goal is to create an attractive, eye-catching piece that draws the reader into the text. When designing your material, keep in mind these 3 simple tips sure to make your piece stands out.

1. Contrast – nothing makes a design more interesting than contrast. It can be a contrast of colors, fonts, and sizes. The eye is immediately drawn to contrast.
2. Consistency – be consistent with your graphical elements, or font usage, or alignment. Without it, your piece will appear scattered and unplanned.
3. Organization – group together similar blocks of information. Make clear distinctions in the layout of the different types of information you are presenting.

Make your reader’s journey into your promo piece an easy and pleasant one.