2012 Color of the Year

Tangerine Tango 2011 Color of the Year
Tangerine Tango 2011 Color of the Year

Viva! Tangerine Tango

It’s here at last! The 2012  Color of the Year: Tangerine Tango!

Yes, we have moved from Honeysuckle in 2011 to Tangerine in 2012. For that I am grateful as Honeysuckle is not a favorite color of mine. It is muted, a bit weak (can’t seem to make up its mind. Is it pink? Is it orange?). But now we have a color that clearly knows it place in the spectrum: Tangerine Tango.

These annual colors seem to reflect the general feeling of our global population. From indecisive honeysuckle to vibrant tangerine, we are heading towards a more optimistic future. Even the name — Tangerine Tango — conjures up visions of joy, activity and promise.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Visit Pantone and learn more about this luscious color.

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