Variations of a Theme

The Illinois Fatherhood Initiative, the country’s first state-wide non-profit fatherhood organization whose mission is connecting children and fathers by promoting responsible fathering, has organized a fundraising raffle with terrific prizes: dinner for 20 with “Da Coach” Mick Ditka at his restaurant in Chicago, tailgating and Bears game tickets for 15, and other great prizes.

The design challenge was to maintain the design layout and elements while meeting the production specs for each publication/use: half and quarter page ads in the Chicago Tribune, flyer handout IFI Raffle Flyer 2011, email marketing graphic and text, website.

The consistent use of design elements: color, images, fonts, helped create a “brand” for the IFI raffle that became recognizable with each message in different venues.